Posted in Des nouvelles de la SERP

Contextual Advertising: Terms You Need to Know

Display Advertising — various banners, videos, audio messages, branding, offline advertising, and other formats. Thanks to display advertising, you can…

Posted in Des nouvelles de la SERP

The Power of Content Marketing for Small Businesses

As a small business, it’s possible that a large portion of your custom may come from your local community. This…

Posted in Des nouvelles de la SERP

What Are Negative Keywords? Do They Help SEO?

Negative broad match keywords are the ones used by default. Essentially, they will hide your ad from search whenever someone…

Posted in Des nouvelles de la SERP

Why User-Generated Content Matters and How to Get the Most out of It

More than 80% of marketers agree that interactive content is highly effective at attracting potential and actual customers’ attention. On…

Posted in Des nouvelles de la SERP

Ukrainian IT: Top SaaS Tools For Business

Post – POS-system to simplify the restaurant business: online cash register, warehouse, finance, analytics, and CRM. SmartTouch POS – a…

Posted in Des nouvelles de la SERP

Serpstat’s Research: The War in Ukraine and Search

Before the war there were keywords like « the movie Fire », “fireworks in Moscow”, “the skier Aleksandr Ivshin”, “Blinken canceled a…

Posted in Des nouvelles de la SERP

Backlink Profile Benchmarking: Measuring your Site Authority vs. your Competitors

Google’s original PageRank patent states that “the rank assigned to a document is calculated from the ranks of documents citing…

Posted in Des nouvelles de la SERP

How You Can Help Ukraine And Stop the War

Today the March 5, and many cities like Kyiv, Kharkiv, Kherson, Mykolaiv, Sumy have been almost destroyed, and many other…

Posted in Des nouvelles de la SERP

How to transform your marketing approach to product cards

The popularity of marketplaces has sometimes spoiled the shoppers, primarily because they always have a variety of options for comparison….

Posted in Des nouvelles de la SERP

Top eCommerce Lead Generation Strategies

In eCommerce, generating leads isn’t much easier than selling products. What can you offer to your prospects to make them…