Display Advertising — various banners, videos, audio messages, branding, offline advertising, and other formats. Thanks to display advertising, you can increase brand awareness, draw attention to promotions and sales, increase the number of site visits, and introduce new products to the market.
Various targeting options being used to only show ads to the target audience help create the most effective version of the ad. Other advantages of display advertising include broad coverage, a wide range of platforms, collection of statistics for performance analysis, the option to add interactive elements, etc.
The disadvantages of display advertising are the high cost of creating high-quality creatives and posting them on popular sites, the risk of ads getting blocked by users, and banner blindness, when advertising gets ignored.