More often than not, people start considering a website audit in case of emergency, such as a Google penalty. It can cause a significant drop in rankings for the targeted keywords or even get your website completely excluded from search results. Sounds like each SEASON’s nightmare, right?
That’s where a thorough website audit is vital, as it allows you to detect technical SEO issues and fix them. After implementing the improvements, you can start monitoring your performance in organic search results and, after a while, get it back to normal.
However, there’s a wiser way to go about it. An ounce of prevention is better than a pound of cure, and a website audit is no exception.
So, let’s say your website performs well, and its positions in SERPs and traffic are growing. That’s exactly when you should conduct an audit. What’s the point in that? The answer is simple: