From the report created, I see that Serpstat has filtered out several categories of keywords with the phrase content marketing. The biggest clusters for my phrase content marketing are:
- content marketing course
- content marketing plan
- content marketing strategy
- content marketing seo
- content marketing blog
- content marketing b2b
- content marketing examples
- content marketing for social media
These query clusters will help me to formulate the main features of content marketing that my target audience is interested in. These are a perfect basis to build silo pages and will give me an idea for the future names.
If you plan to build information architecture with more depth, you can repeat the process of keyword research and clustering for your largest clusters to get a deeper understanding of the search intent.
Now you have a general list of search queries for your keyword and the terms that are most often searched for in combination with it. Group the collected queries by meaning in any mind mapping tool of your choice: