If we consider creators’ goals, longer, more profound, evergreen, helpful content will not work in this space. Therefore, TikTok will also have to find a way to encourage people to create searchable content.
A frequent problem associated with insufficient verification of facts on TikTok and misinformation. According to the recent Guardian research, the service perceives fake election information, including incorrect data, as trustworthy and credible.
Neverthlessly, TikTok is working on improving its algorithms. For example, it removed nearly 700,000 videos annually, including election misinformation, disinformation, and manipulated media.