Every marketing effort is made so that you’ll get new leads, convert prospects, and make a profit. Content marketing is one way to help your business bring in new leads, but it’s especially important for small businesses. Small businesses rely on consistent traffic to boost their sales and for their brand to grow.
Content marketing is also affordable, so it’s great for small and big businesses. It costs 62% less than traditional marketing methods and generates three times as many leads. Because of this, it’s necessary for small businesses so they can maximize their marketing budget.
It’s important to keep in mind that content marketing is time-intensive, and its results are long-term. You can’t expect fast results from content marketing or SEO as you would from Pay-Per-Click (PPC) campaigns. But as long as you publish quality content, these small steps will go a long way.
On social media, 67% of marketers spend a lot of time building social media communities. Without paid social media ads, you can still reach several prospects for free by publishing content. And by having your own community, you manage to create followers for your brand.