Did you know that the keyword “guaranteed SEO services” is searched around 1,200 times worldwide every month?
It’s understandable. If you’re a business owner investing in services designed to promote your products or services, you want to be sure it’s worth it. Cue the endless stream of low-quality SEO providers answering this search query to trap these perfectly innocent entrepreneurs in a web of empty promises.
Don’t be one of those guys. You’re not only making yourself look bad but every SEO agency who has then got to step in after you to repair that client’s trust in the process as well.
All SEOs—the ones worth their salt, at least-know that the algorithm is both temperamental and mysterious. Google made 4,500 changes to its algorithms in 2020 alone, most of which were neither announced nor disclosed. No SEO can look you in the eye and promise you they’re aware of every single one of these changes.
We make informed decisions about technical SEO, content, and link-building based on the indications Google has given us and our overall understanding of search engines. However, SEO rarely looks the same at the beginning of any given year as it does at the end.
And it’s not just the search engines that can impact your client’s ability to rank for their target keywords. It’s their competitors. The SERP is different for every. single. keyword. It’s filled with different pages, from different websites, all of which have different SEO agencies working on them, different domain authorities (DAs), and backlink profiles and history with Google. You’re playing an entirely new game with every keyword you choose to target.
The fact is, we simply do not know enough to make promises to our SEO clients. As a general rule, aim to under-promise and over-deliver.