Using Google Analytics API, we imported the traffic and user behavior data into our Artjoker Digital reporting system. This system allows us to compare different time frames, assess user behavior from month to month, as well as comment on the project’s status.
The second step was to work with the Pagespeed Insights API, which allowed us to display the website’s current load speed. This is a crucial ranking factor, and it also affects the conversion, so we decided to create a separate section for this metric in our reports.
This report demonstrates the current load speed of the website, allows commenting, as well as lists detailed recommendations from Pagespeed Insights about increasing the load speed.
The third step of our reporting modernization was based on the Serpstat API. Clients often ask to not only provide a general overview of their project but also a comparison with the competitors.
Graphs are the best way to visualize the data. We decided to add the graphs of the website visibility compared to competitors, as well as the keywords trend.