The main goal to keep in mind when creating a landing page is to reduce the number of bounce rates and increase your conversion rate. There are multiple ways to keep customers on your site for longer periods of time. Follow these tips to build a compelling landing page:
- Show credibility
Credibility proves to customers that you’re trustworthy. If you’re unknown, you’re undependable. You can increase your conversion rate instantly by including testimonials, case studies, customer reviews, social proof, awards, and partnerships.
- Use strong imagery
Visuals play a huge role in boosting conversion rates. Studies show that customers only remember 20% of what they read, but remember 80% of what they see. As a business, you should ensure that your brand identity resonates with customers’ values. This shared perspective can help build closer relationships with consumers. Images are a great way of capturing your values as a brand. For instance, Nike conveys the message “If you have a body, you’re an athlete » clearly through its pictures by showing various athletes with different body types and abilities.
- Include videos
Why should you use landing page videos? Well, there’s no point in selling a product if consumers don’t understand exactly what the purpose of it is. 97% of marketers state that videos help boost user understanding of the company’s product. The benefits of videos don’t stop there! Videos also play a vital role in increasing your website’s ranking on search engines. Research shows that websites with videos are 53 times more likely to rank on the first page of Google search results. To bring out the best results, choose your video content according to your offer. Video types can include explainer videos, promo videos, demo videos, and testimonial videos.
- Ensure quick page load
The loading speed of your landing page is also a vital component of increasing conversion rates. 40% of customers only wait 1-3 seconds for the page to load before abandoning the website.