SEO for the Real Estate Niche: How Can a Regional Agency Compete With Real Estate Aggregators

The strongest rivals to local sites are undoubtedly large aggregators. Having reviewed the US housing market, we found out that there are a lot of top companies in this industry, among which are RE/MAX, Coldwell Banker, Century 21, Keller Williams, ERA, etc.

Main competitors are the websites that rank in the TOP-10 of search results. These are the sites that we will focus on when implementing our SEO tactics.

To identify the main website’s competitors, we use Serpstat SEO Competitor Analysis Tool (« Domain Analysis » → « SEO Research » → « Competitors« ).

In short, here you can:

  • discover your competitors’ traffic sources and tap into them for your growth;
  • make a detailed domain comparison to find a ranking gap;
  • get all the top-ranking pages of your competitors and analyze what makes them so successful;
  • review all your competitors’ keywords in organic search.

Author: James Roche