Reading most of the State of SEO reports, one might notice that over ⅔ of data accounts for all sorts of SEO specialists, with only ⅓ representing SEO agencies. Here at Serpstat, we believe that agencies’ expertise is especially valuable as these professionals provide services to clients across various industries, meaning they have a broader viewpoint, compared to an average, even senior, in-house professional.
That is why Serpstat has conducted a survey among 40 SEO agencies from 16 countries, that operate within more than 15 industries. The survey collected data from December 17, 2021 to January 12, 2022.
The majority of the survey participants represent SEO agencies, holding managerial positions. Representatives of full-scope digital marketing agencies are people, responsible for the SEO branch.