As we can see, direct traffic is the largest source for analyzed websites, 49%. Traditionally, this traffic comes from visitors manually entering the website’s URL or clicking on a bookmark. However, many factors can affect this traffic source. They may include internal employees, customers logging into client portals, emails sent using particular email clients that do not pass on referring data, or users clicking on mobile apps or desktop software.
When a user finds you through a site other than a major search engine, it’s known as referral traffic. In our dataset, the rate of such traffic is 30%, which is second place. Visa, Mastercard, Stripe, and PayPal use this traffic source more than any other.