Let’s start with a more detailed acknowledgement with our participants.
We received 36.5% of responses from North America, 34.2% from Europe, and 29.3% from Asia.
35.9% of respondents have more than 10 years of experience in digital marketing. 19.1% have been working in the field for 5 to 10 years, followed by 13.7% of those with 3 to 5 years of experience. Only 5.1% have been engaged for less than a year.
Since most of our respondents have more than 3 years of experience in the industry, they also hold high positions. The largest number of participants were founders (33.3%), and the smallest were junior specialists (10.1%).
We focused our attention on specialists with experience in link building. However, their professions turned out to be quite diverse. The clear winner is SEOs with 42.07%, digital marketers with 21.8%, and content marketers with 12.5%. Only 3.74% were linkbuilders. Among the remaining 19.89% were developers, reputation managers, product managers, and multi-task specialists.
The following image appears when discussing the data division by company type:
- 37.1% of participants work in agencies.
- 26.5% are freelancers.
- 19.8% work in B2C.
- 16.2% represent B2B.
- 0.2% work in consulting.