You will have a central topic and subtopics that are related to the main topic.
For example, let’s say you want to talk about Google Tag Manager. First, you would need to explain what it is, but then, you will quickly identify long-tail queries related to the central topic that should be discussed in separate articles. In the case of Google Tag Manager, people often want to know more about how to install and use this tool with their specific CMS. As a result, you will find long-tail opportunities such as:
- Add GTM to Squarespace
- Where to put GTM script in Wix
- How to install GTM on WordPress
- Shopify GTM data layer
Once your keyword research is completed (or at least the initial analysis) and your clusters identified, you will move onto the content planning phase of your topic cluster.
Within your pages, you should apply a similar strategy: choose main and secondary keywords and develop subtopics focused on your secondary keywords. Your main keywords will be at the core of the content, the secondary ones will allow you to target additional angles.
Here is the outline for the ”how to install GTM on WordPress » article:
H1: How to install GTM on WordPress
H2: Create a Google Tag Manager account
H2: Install the GTM plugin for WordPress
H2: Authorize the plug-in to access your GTM account
H2: Add Tracking Tags to the container
H3: GTM tag types
H2: Publish the Container and Test the Tags
H2: Testing the Installation to Ensure Proper Functionality