So, for instance, an informational blog on how to dress better may mention the importance of watches. A blog post on watch styling tips may then mention the importance of mechanical watches.
From simply being interested in leveling up their style, the user now has an acquired interest in mechanical watches and performs a search on mechanical watches. This mechanical watch niche is a more specific market.
Another example would be a marketer searching for « email marketing tips,” and then seeing the importance of sending recurring emails. After that, they search for guides on creating a follow-up email.
When the user sees lower volume search terms in a post, they can use these to perform other queries. The more they do this, the more they become part of a more specific niche, which makes it easier for you to convert them.
Commercial intent:
Commercial intent keywords include adjectives such as « best, » « top,“ and « most affordable.”These are in addition to the relevant keywords for your business. The types of content optimized for this intent include top 10 lists, product comparisons, and product reviews. Create these types of content for commercial intent.
