Contented is anything you share on social media, whether it’s a text update, a photo, graphic, video, link, etc. It carries the necessary information about you and your product or service. Among the elements it includes are a login, a profile header, a bio, and a clickable link in the profile header, counting posts, pictures, stories, lives, ads, and webinars.
Each type of content has its tasks and goals. They can be collected into a content marketing funnel. Anyone who reads about your company for the first time or has never even thought about your product is unlikely to become your client after 1-2 advertisements on the Internet. This is a cold audience that needs to be warmed up with the help of acontent strategy funnel. This is the essence of a content funnel.