Developing a 5-star online reputation should be one of the main priorities for brands. All efforts, whether it is an online advert or offline, such as TV, radio, or even promo leaflets, will lead the customer to learn more about the product or service. A negative or non-existent online reputation will drive them away.
For lots of businesses, it’s not easy to realize that consumers want to make sure they’re buying the best product in their niche. Nowadays, this confidence comes from online reviews reflecting the experience of other clients.
Social media monitoring tools such as YouScan help marketers instantly control the situation by keeping an eye on all brand-related discussions. Monitoring the spikes in mentions, it’s easy to detect the main concerns of the audience. The example below shows that FedEx, a world-famous delivery service, receives lots of complaints that bring up the problem of lost packages.