Typically, opinion leaders are specialists in a particular field who have worked in it for a long time and have accumulated unique knowledge and experience. By following the influencers in your area, you will be able to receive industry news, be inspired by others’ experiences, and apply them to your work.
Of course, there are many content formats, and everyone chooses the one that suits them best. To learn more about content trends on the market, we asked digital professionals in which form they feel most comfortable receiving professional news.
The results are following: