Step 1. Name the persona
When you create buyer personas for your business, one of the first things you’ll do is give them a name. I named our persona « Marketer Hack. »This can seem like a small detail, but it’s actually quite important.
Having a name for your persona helps you to reference and remember them more efficiently, and it also helps to streamline your business communications.
For example, if you’re marketing to small and midsize businesses (SMBs), your buyer persona could be called the « SMB buyer. »
Or better yet, you can give them a real name + job title about them, like « Joan Marketing Associate. »
Naming your persona makes it easy for everyone in your company to know who you’re talking about and what kinds of products or services they’re interested in.
So when you’re creating buyer personas for your business, don’t forget to give them a name. It can make all the difference in your marketing success.
