Unfortunately, there isn’t a no-fail way to get to the knowledge graph, but by following the steps below, you can highly increase your chances of being displayed there:
1. Get to Wiki
As Wiki is the main source, Google parses data from, make sure to get on there. Start with Wikidata — a free and open knowledge base that can be read and edited by both humans and machines. Here’s the guide to help you get there. Then create a Wikipedia page for your brand. You can try to do this on your own, following the Wikipedia guidelines, or hire an experienced Wikipedia writer.
2. Verify your social media accounts
As you can see, social media accounts are also included in the knowledge graph. To help Google identify your accounts correctly, have them verified. The verification badge on a page means that the social network confirmed this authentic page. Each social media has its guidelines and request form, and here they are Twitter, Facebook, and Instagram.
3. Use structured data markup to enhance your site’s attributes
Data markup is code you put on your website to help the search engines return more informative results for the user’s search. The info you put there is visible to search engines only, not people. Follow this Google guide to enable your business and marketing details for search results.
If your brand is already displayed in the knowledge graph, but some info is incorrect, contact Google and request changes.
