Search Engine Optimization
The majority of the effort is required for organic search results. Websites are frequently added to search engines’ result lists by default, which happens as a result of Google Crawler‘s continuous scanning. They regularly analyze search queries, search the internet for new websites, and assess their quality.
SEO is a set of tactics aimed at helping search engines discover, index, and rank your website higher on SERPs (search engine result pages).
The use of relevant keywords, title tags, and meta descriptions, as well as internal linking on the website, are all important elements of On-Page SEO.
Links from other websites, called backlinks, that lead to your website are especially crucial for good ranking and are a part of Off-Page SEO.
And last but not least, a non-technical ranking factor you should never neglect is always having the searcher in mind:
What are the users looking for when typing in a specific keyword? What exactly do they need to satisfy their needs? Of course, you want to drive revenue and that’s your main goal with SEO. But you should always help the customer first.
Remember, content is king. If you’re trying too hard to make a sale, the customer will leave the page and go to another website. By helping the users you create trust and authority with them, and as a result, their behavioral factors encourage the search engine to rank your website higher.