First things first, develop the budget for your SEO team.
Discussing budget matters is extremely crucial. Building the right team won’t be possible without having the right budget. And, the right budget will enable the team to function properly.
Think of it as building a house. Obviously, you wouldn’t want to construct one without taking time to assess all of its cost first, would you?
That’s why you should take this step seriously.
Budget planning and development will require you to do some extensive research. You’ll have to benchmark the salaries of the top SEO professionals in your area.
The expenses of an SEO team will vary depending on what positions are filled and who fills them.
An SEO manager, for instance, earns around $60,000 to $100,000 per year. Content writers fall into the $35,000 to $50,000 range, where SEO specialists can expect a salary range of $40,000 to $85,000 annually.
Let’s just say that a good SEO professional usually commands anywhere between $40,000 and $80,000, depending on their experience. If you’re looking to hire a seasoned professional, your budget should be around $100,000.
Additionally, the budget should account for common SEO tools and training so that your team members will always stay on top of their game.
Keep in mind that there’s no right or wrong when it comes to assessing budget. What matters is that it remains a top consideration of your SEO strategy. Just make sure not to spend your money unnecessarily and still expect the results to stick.