To achieve topical authority, a piece of content must be able to influence the audience’s opinion or thought, which is achieved only if the content shares convincing arguments and strong evidence.
For a site to achieve topical authority, it must have some authority over a group of ideas or a niche rather than having actual influence over a single idea or area. According to this relatively new notion, websites with valuable and relevant material are ranked higher in Google’s search results than those with irrelevant content.
For example, let’s say you have a page on pink Barbie dolls on a website that discusses everything related to Barbie dolls. At the same time, another brand has a similar page for pink Barbie dolls, but the page is on a website about beauty products.
Assuming that you are marketing Barbie dolls and not pink-colored products, your website has higher topical authority.
That’s because although the beauty products site might have a great page on pink Barbie dolls, there is nothing to signal the search engine or the readers that they have a vast knowledge of these dolls. On the other hand, your website has topical authority on Barbie dolls, and it could easily be a one-stop shop for all things dolls, whether the reader wants to learn about pink or orange Barbie dolls.
In short, keyword clusters can help you generate high-quality content on your specific topic. So whenever readers search for information or relevant sites to link to, you will be where they go.