Before we get into the nitty-gritty detail, let’s talk about whether or not video marketing is worth investing in.
Well, TikTok marketing, YouTube marketing, and now even Instagram marketing is focusing on video content to engage more users on their platforms.
« Is video content essential or just another marketing fad? » you might ask.
It’s quite unfair if we just use my opinion as the only source to answer this question.
So, I dug up some data and research from the internet to back my claim that video marketing is not a passing trend but rather here to stay for the long haul.
According to HubSpot, 54% of consumers want to see videos from brands they support at least once a week.
Meanwhile, a study shows that 52% of marketers worldwide name video as the type of content with the best ROI. That is a significant number that cannot and should not be ignored.
Not only that, but online videos will make up more than 82% of all consumer internet traffic by 2022. That is up from 75% in 2017.
It’s high time businesses invest in the video – regardless of their business size and the industry they belong to and stop shying away from it.
After all, all those plain, bulky paragraphs are not going to do much in this age where people have a shorter attention span than a goldfish.
It would be a chore for your audience just to read your text-heavy product descriptions or even email marketing.
Back to the question, in the beginning, the answer is an emphatic YES.
Done right, video marketing strategies can be powerful tools for marketers to engage more audiences in this saturated digital field.