Search engine optimization may be one of the most exciting topics on the internet… Well, at least that’s the case for marketers, website builders, and webmasters!
When SEO first became a « thing » it was shrouded in mystery. Both the newly-trained and the so-called « experts » tried everything short of voodoo to try and coax search engines like Google and Yahoo to highlight their brands. Eventually, as with most internet-related things, we collectively began to figure things out.
However, the art of SEO is a forever-changing practice. No matter how hard we try, Google stays several steps ahead of us. It’s not like information about search engine algorithms and ranking systems isn’t out there. But, the reality is that there isn’t necessarily a one-size-fits-all approach to SEO.
With that being said, the best thing we can do is anticipate changes and adjust accordingly. Therefore, as we head into the new year, it’s best practice to keep your eye on the latest SEO trends of 2023.